what do designers really want from font foundries in 2025?

The design world has shifted.

In 2025, fonts are no longer just functional assets — they’re essential brand tools. Type is strategy, storytelling, identity.

As visual trends evolve and client expectations grow sharper, what creative teams and independent designers want from a font foundry like Authentype has changed. It’s not just about selling a beautiful typeface anymore. It’s about offering real solutions that align with how today’s designers work, think, and build.

Here’s what they’re really looking for in 2025 — and how Authentype is stepping up.

1. Fonts That Are Ready for Branding, Not Just Display

Designers don’t just want typefaces that look cool. They want fonts that do the job — fonts that can carry a brand’s personality across platforms, from logos and websites to packaging and social.

In 2025, versatility is key. Designers want type families that are:

• Legible but distinctive
• Bold enough for logos, refined enough for UI
• Scalable across print, web, and mobile

How Authentype delivers: Our fonts aren’t just expressive — they’re functional. Whether you’re designing a boutique skincare brand or a global digital product, our typefaces are crafted to perform across every brand touchpoint.

2. Licensing That Feels Fair, Clear, and Flexible

Nobody wants to decode a licensing matrix or chase down extra web rights halfway through a project. what do designers really want from font foundries in 2025? designers want transparent pricing, flexible usage rights, and the freedom to use fonts across multiple platforms without legal gray areas.

How Authentype delivers: We offer plain-language licensing, commercial-ready packages, and custom solutions for agencies and brands that scale. No hidden clauses. No fine print. Just clarity.

3. More Than A File — A Font With a Story

A typeface is no longer “just a tool.” In 2025, designers care about where a font comes from, who made it, and why it exists.

They’re drawn to stories. To intentionality. To design decisions that have meaning behind them.

How Authentype delivers: Each of our typefaces is rooted in a concept — from natural elements like water waves in Brangkos, to nostalgic craftsmanship in Qebyoda. We document the creative process, share the inspiration, and let you bring that story into your client work.

4. Compatibility With Modern Design Workflows

Designers in 2025 are building across platforms — Figma, Canva, Adobe, Webflow, even TikTok. They need fonts that work where they work.

They’re asking: Can I use this in my Canva template? Will it sync in Figma? Is this ready for variable use on the web?

How Authentype delivers: We design for reality. Many of our fonts are available in variable font formats, optimized for web and digital design. We also provide Canva-compatible licensing for content creators and brand designers who live in the drag-and-drop world.

5. A Relationship, Not Just a Transaction

Today’s designers want a partner. They want to know who they’re buying from, be able to reach out with questions, and feel supported during big projects.

How Authentype delivers: We’re a small studio with a hands-on approach. You’re not buying from a faceless marketplace — you’re talking to the designer. Whether you need font pairing advice or a custom tweak, we’re here to collaborate, not just distribute.

6. Fresh, Distinctive Type That Doesn’t Follow Trends Blindly

The design world is saturated with copycat fonts. In 2025, designers are hunting for typefaces that feel original, timeless, and brand-worthy — not just another geometric sans or serif dupe.

How Authentype delivers: Our typefaces are built with purpose and personality. We draw inspiration from culture, craft, and nature — not just what’s trending on Behance. The result? Fonts that help brands feel real, not recycled.

Final Thoughts

In 2025, the most valued font foundries are the ones that understand the designer’s full journey — from pitch to prototype, from layout to launch.

Designers want fonts that fit their process, licensing that matches their needs, and stories they can build brands around.

At Authentype, we’re not just making type.
We’re building the kind of font library we wish we had as designers ourselves — thoughtful, expressive, and ready for the real world.ebyoda. We document the creative process, share the inspiration, and let you bring that story into your client work.